Creating a Unique Selling Proposition (USP)...lessons learned from the insurance industry. Listen in…
Audio Tip of the Week - Recent Tips
Welcome to The Million Dollar Media Rep Audio Tip of the Week, providing daily guidance on how to maximize your potential in the broadcasting industry. The key to your long term success begins with knowledge … because knowledge leads to competence … which leads to confidence … which leads to greater activity … which leads to higher sales … and ultimately your long term success. I hope find value in today’s segment. Have a great day!
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Recent Tips:
Help Them Promote Their Unique Selling Proposition (USP) – Part I
May 3rd, 2010If a company does not promote and continually reinforce its competitive advantage...the competition will win. Listen in…
Get Back on the Horse
April 26th, 2010What should a rider do when he falls off a horse? Get back on fast...or he will lose the confidence to continue. The same theory is true in sales. Listen in…
The Selling Process vs. the Creative Process
April 10th, 2010If more time was spent in the "creation" of effective advertising, less time would have to be spent in the "selling" of advertising Listen in…
What’s the Takeaway of the Commercial
April 4th, 2010While most locally written commercials focus on the who, what, when and where, all most consumers really want to know is "why." Listen in…
The Customer Needs Analysis
March 28th, 2010Prescribing an advertising without asking the right questions is like a doctor prescribing drugs before he knows where it hurts. Nothing is more important than the C-N-A process. Listen in…
Help Your Clients “Win the Love” of Their Customers
March 21st, 2010Kevin Roberts, CEO of Saatchi and Saatchi, says "branding" is no longer good enough...you have to create "loyalty beyond reason." Listen in…
Your Triggers of Growth
March 14th, 2010While everyone has annual billing goals, the best way to manage your time, focus and energy is to break this annual goal into mini goals...or your "Triggers of Growth." Listen in…
Your Rates…Our Terms. Our rates…Your Terms
March 7th, 2010Everyone likes to feel like they are getting a good deal...and they can...as long as they are flexible in placement of their commercials. Listen in…
Compartmentalize Your Priorities
February 28th, 2010There is no way that you can effectively work on everything you have "to do" at the same time. There are however ways to get the most out of everything that you do. Listen in…
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