Audio Tip of the Week - January 17th, 2010
Welcome to The Million Dollar Media Rep Audio Tip of the Week, providing daily guidance on how to maximize your potential in the broadcasting industry. The key to your long term success begins with knowledge … because knowledge leads to competence … which leads to confidence … which leads to greater activity … which leads to higher sales … and ultimately your long term success. I hope find value in today’s segment. Have a great day!
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Educate Clients on the Lifetime Value of a Customer
When it comes to determining the ROI, or “return on investment” of an advertising campaign, it would be shortsighted to not look at the “lifetime value of a customer” as opposed to the just the first sale.
(Excerpt from The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar – available on Audio CD’s)
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