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Help Them Promote Their Unique Selling Proposition (USP) – Part II

mguld — Sat, 08 May 2010 11:45:45 +0000

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Help Them Promote Their Unique Selling Proposition (USP) – Part I

mguld — Tue, 04 May 2010 00:34:04 +0000

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Get Back on the Horse

mguld — Tue, 27 Apr 2010 00:53:31 +0000

What should a rider do when he falls off a horse? Get back on fast...or he will lose the confidence to continue. The same theory is true in sales.

The Selling Process vs. the Creative Process

mguld — Sat, 10 Apr 2010 14:47:38 +0000

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What’s the Takeaway of the Commercial

mguld — Mon, 05 Apr 2010 01:00:04 +0000

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The Customer Needs Analysis

mguld — Mon, 29 Mar 2010 00:42:52 +0000

Prescribing an advertising without asking the right questions is like a doctor prescribing drugs before he knows where it hurts. Nothing is more important than the C-N-A process.

Help Your Clients “Win the Love” of Their Customers

mguld — Mon, 22 Mar 2010 01:36:51 +0000

Kevin Roberts, CEO of Saatchi and Saatchi, says "branding" is no longer good enough...you have to create "loyalty beyond reason."

Your Triggers of Growth

mguld — Mon, 15 Mar 2010 02:15:18 +0000

While everyone has annual billing goals, the best way to manage your time, focus and energy is to break this annual goal into mini goals...or your "Triggers of Growth."

Your Rates…Our Terms. Our rates…Your Terms

mguld — Sun, 07 Mar 2010 20:30:10 +0000

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Compartmentalize Your Priorities

mguld — Sun, 28 Feb 2010 18:22:22 +0000

There is no way that you can effectively work on everything you have "to do" at the same time. There are however ways to get the most out of everything that you do.