All we have is time. Therefore, it is imperative that you spend your time, focus and energy on the most profitable prospects first.   Listen in…

It is imperative to retain old fashioned values...never breaking a client's trust and always doing what is in the client's best interest.   Listen in…

Not unlike fishing, sales is part talent, part technique and part luck... but the more lines you have in the water...the luckier you get.   Listen in…

What is it that motivates buying behavior? That answer question is the key to a successful marketing campaign.   Listen in…

As a sales manager I would hire the "qualities" and train the "skills"...capitalizing on one's strengths and natural talents.   Listen in…

When it comes to determining the ROI, or "return on investment" of an advertising campaign, it would be shortsighted to not look at the "lifetime value of a customer" as opposed to the just the first sale.   Listen in…

The goal is to help your clients build an "equity position"...so when consumers think of the need for the products or services your clients sell...their company is top-of-mind.   Listen in…

When it comes down to it, three primary variables determine the effectiveness of a media campaign. If any one is not in place, the campaign will not succeed.   Listen in…

There are literally thousands of choices when it comes to prospecting...but there are tips to becoming more efficient with your time and more effective with your results.   Listen in…

Little is more important to your success than calling on the best prospects with the greatest potential billing and the highest probability of getting them on the air.   Listen in…